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Publishing writing - It's really about numbers - or so some ezine publishers could have you trust. Ten,000 subscribers and tallying! Twenty,000 subscribers and tallying! 30,000 subscribers and tallying! You get the image. Or do you? Now let me solicit you - how many of those are essentially Scanning your newsletter? Do you even know? Have you checked? You may seriously be astonished!I've got pathetic news - particularly for those publishers who use free adverts to attract their readers to subscribe. If your magazine is business-oriented, you're fortunate if ten% ever lay eyes on that remarkable work you worked so long over. And if it's filled with tons and tons of advertisments from all the free and low-expense sales promotion placement designs now obtainable, I have 3 words for you -- could you affirm, "screen and cancel? |